Evening dress and evening gown, 1920s

Swedish women were granted the right to vote in 1921. The economy, which had suffered in the difficult years during and immediately after the First World War, was doing well. In terms of fashion, the focus was, for the first time ever, exclusively on the woman’s legs. In the 20th century, the length of the skirts reflected the economic climate at the time. Against the backdrop of a strong economic climate in the 1920s, skirts kept getting shorter right up until the 1929 crash, at which point they became longer again.

In the 1920s, glamorous and wealthy women loved to wrap up in an evening coat with a fur collar as they headed out into the evening. This evening coat was made by the fashion house Augusta Lundin, founded in Stockholm in 1867. The atelier was elegant and the select clientele included members of the Royal Family. After Augusta Lundin’s death in 1919, the company continued under the same name until 1939, later operating under the name Maison Augusta between 1939–1955.